Arminfo.info


 Пятница, 30 Мая 2014

Эрик Абраамян

Бобби Лич: "Вымпелком" инвестировал в Армению свыше $350 млн

 "Вымпелком" инвестировал в Армению за последние 8 лет (начиная с
2006г и c учетом I квартала 2014г) свыше $350 млн. Об этом в беседе с
корреспондентом АрмИнфо сообщил директор по корпоративным коммуникациям группы
"Вымпелком" Бобби Лич. "Несомнено "Вымпелком"
продолжит инвестировать на рынок большой объем инвестиций, однако точную сумму
я не могу назвать", - заметил он.


Касательно оценки работы бренда
"Beeline Armenia" в сравнении с другими входящими в группу
"Вымпелком" брендами, он подчеркнул, что бренд "Beeline"
достаточно силен и имеет довольно устойчивое положение во всех странах
присутствия. "Вопрос осложняется и тем, что на этих рынках мы являемся
инициаторами, а в некоторых странах - лидирующим оператором. В качестве примера
могу привести "Киевстар". На счет бренда "Beeline Armenia"
могу сказать, что после посещения одного из офисов обслуживания
"Beeline" я был восхищен тем, что подобного офиса я не встречал в
странах присутствия нашего бренда", - заявил он.


На вопрос АрмИнфо о повышении позиций в
списке телекоммуникационных операторов мира, Бобби Лич ответил, что
"Вымпелком" входит в лидирующую десятку, а именно занимает 6
место.  "Мы не ставим перед собой
цель стать компанией номер один по продажам или по другим показателям. Мы
желаем стать лидером по качественному сервису. В качестве примера приведу Италию,
где мы представлены брендом "Wind", и на данном рынке мы являемся
третьим оператором, однако за последние три года ежеквартально завоевываем все
большую часть рынка, оттесняя конкурентов. Такая тенденция уже стала традицией.
Наши достижения есть результат того, что предлагаемые абонентам услуги отвечают
их потребностям по качеству и разнообразию сервиса. Причем, мы акцентируем нашу
деятельность на постоянном повышении качества обслуживания. Может нам пока не
удастся стать лидером, однако мы точно знаем одно - движемся в правильном
направлении, при правильном менеджменте", - констатировал Бобби Лич.


По данным консолидированного отчета
"Вымпелком", за 2013 год общий операционный доход группы превысил
$22.5 млрд, капитальных расходов было осуществлено на $4.3 млрд, а маржинальная
EBITDA составила 36,6%. По итогам I квартала 2014 года группа обеспечила общий
операционный доход свыше $5 млрд, капитальных расходов осуществила на $736 млн,
повысив маржинальную EBITDA до 41,6%. На конец 2013 года у группы насчитывалось
220 млн абонентов, из коих порядка 26% приходится на Россию, более 17% - на
Пакистан, 13% - на Бангладеш, свыше 10% - на Италию, около 12% - на Украину, а
на долю Канады и Армении приходится лишь по 0,3%.


Общий операционный доход "Beeline
Armenia" по итогам 2013 года составил $145 млн, капитальных расходов было
осуществлено на $11 млн, а маржинальная EBITDA достигла 39,4%.  Причем, только по мобильной связи
операционные доходы компании составили $64 млн, а по фиксированной - $81 млн.
По итогам I квартала 2014 года "Beeline Armenia" обеспечила
операционный доход в $33 млн, капитальных расходов осуществила на $1 млн, а
маржинальную EBITDA довела до уровня в 36,6%. Только по мобильной связи
компания за I квартал с.г. обеспечила операционных доходов на $14 млн, а по
фиксированной - $19 млн. На конец 2013 года у 
"Beeline Armenia" насчитывалось 694 тыс. абонентов, число
которых в I квартале 2014 года увеличилось до 699 тыс.



Напомним, что ЗАО "АрменТел" (торговая
марка Beeline) входит в группу компаний "ВымпелКом".  "ВымпелКом" является одним из
крупнейших мировых интегрированных операторов связи, в который входят компании
связи, предоставляющие услуги голосовой связи и передачи данных на основе
широкого спектра технологий беспроводной и фиксированной связи, а также
широкополосного доступа в Интернет в России, Украине, Казахстане, Узбекистане,
Таджикистане, Армении, Грузии, Кыргызстане, Камбодже, Лаосе, Алжире, Бангладеш,
Пакистане, Бурунди, Зимбабве, Центральноафриканской республике, Италии и
Канаде.  "ВымпелКом"
предоставляет услуги по всему миру на территории с общим населением около 782
млн человек.  Компании группы OOO
"ВымпелКом" предоставляют услуги под брендами "Билайн",
"Киевстар", "Djuice", "Wind",
"Infostrada", "Mobilink", "Leo",
"Banglalink", "Telecel" и "Djezzy".

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